Privacy Policy

Information We Collect

We may collect information that you provide directly to us, including:

your name;
email address;
telephone number, if provided;
billing and shipping information;
order and transaction information;
order numbers;
messages and information submitted through our contact forms; and
communication or marketing preferences, if applicable.

We may also automatically receive technical and usage information, including IP address, browser type, device information, operating system, referring pages, pages viewed, site interactions, approximate location derived from network information, and dates and times of visits.

How We Use Information

We may use information to:

process and fulfill orders;
communicate about purchases, payments, shipping, returns, or customer support;
respond to questions and requests;
maintain, secure, analyze, and improve our website and business operations;
detect or prevent fraud, misuse, unauthorized activity, or security incidents;
maintain accounting, tax, legal, and business records;
comply with applicable laws, regulations, legal processes, and regulatory obligations; and
send marketing communications in the future if you separately choose to receive them.

Payments

Purchases may be completed through hosted checkout services provided by Wave. When you follow a checkout link, payment information you provide is processed by Wave and its payment-processing partners under their own privacy and security practices.

Jade Reef does not need to receive or store your full payment-card number in order to process purchases through a hosted Wave checkout.

Website Hosting and Analytics

Our website is hosted through Squarespace. We may use Squarespace Analytics, Google Analytics, and Microsoft or Bing analytics tools to understand how visitors find and use our website and to evaluate site performance.

These services may receive technical and usage information such as device information, browser information, IP address, referring pages, pages viewed, interactions, and timestamps.

Cookies and Similar Technologies

Our website and service providers may use cookies and similar technologies that are necessary to operate the website or that help us understand site usage and performance.

Where available, our cookie controls allow visitors to manage or decline non-essential analytics technologies. Browser settings may also allow you to block or delete certain cookies, although doing so may affect site functionality.

Service Providers

We may disclose information to vendors and service providers that perform services for us or help operate our business. These may include website hosting and analytics providers, payment processors, customer relationship and business-management providers, email and productivity providers, professional advisers, and shipping carriers.

Our current service providers may include Squarespace, Wave, Zoho, Google, Microsoft, USPS, and UPS. Service providers may change as our business evolves.

Shipping and Fulfillment

We currently fulfill orders ourselves. We may provide information such as your name, shipping address, telephone number, email address, and shipment details to carriers such as the United States Postal Service or UPS as reasonably necessary to ship and deliver your order.

How We Disclose Information

We may disclose information:

to vendors and service providers working on our behalf;
to payment processors and financial-service providers involved in a transaction;
to shipping and delivery providers;
to accountants, attorneys, insurers, and other professional advisers;
when reasonably necessary to protect our rights, property, customers, business, or others;
in connection with a merger, acquisition, financing, reorganization, sale, or transfer of business assets; or
when required or permitted by applicable law, regulation, legal process, or governmental request.

Sale and Sharing of Personal Information

We do not sell personal information for money.

At launch, we do not use advertising or retargeting technologies such as Meta Pixel or TikTok Pixel that are intended to create cross-context behavioral advertising profiles. If our practices change in a way that materially affects how personal information is sold or shared under applicable privacy law, we will update this Privacy Policy and provide required choices.

Marketing Communications

We do not currently operate a promotional email or SMS marketing program. If we introduce marketing communications in the future, participation will be voluntary and applicable communications will include available methods to opt out.

We may still send transactional or service-related messages necessary to administer an order, respond to a request, or operate our relationship with you.

Data Retention

We retain information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, accounting, tax, legal, fraud-prevention, security, customer-service, and recordkeeping purposes.

Retention periods may differ depending on the type of information, the systems in which it is maintained, and applicable legal requirements. Information maintained by third-party service providers may also be subject to their retention practices.

Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding certain personal information, including rights to request access, correction, deletion, or information concerning how personal information is handled.

Privacy requests may be submitted to privacy@jadereefbotanicals.com. We may take reasonable steps to verify your identity before responding to a request. Requests will be handled as required by applicable law.

California Privacy Rights

California residents may have privacy rights under applicable California law. Depending on the law, applicable thresholds, and circumstances, these rights may include the ability to request access to, correction of, or deletion of certain personal information, or to receive information about certain uses or disclosures of personal information.

Nothing in this Privacy Policy is intended to state that Bayfront Labs LLC or Jade Reef Botanicals is subject to a particular California privacy statute when the applicable statutory thresholds or requirements are not met. We will honor privacy requests to the extent required by applicable law.

California privacy requests may be submitted to privacy@jadereefbotanicals.com.

Children and Age Restrictions

Our products and purchasing services are intended only for persons 18 years of age or older. Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 in circumstances where such collection was not permitted, we will take reasonable steps to delete it.

Security

We use reasonable administrative, technical, and organizational measures designed to protect information under our control. However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

United States Website

Our current online sales program is intended for customers in the United States. Our website and privacy practices are administered from the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technologies, services, legal obligations, or privacy practices. When we update the policy, we will revise the “Last updated” date shown above.

Contact Us

For privacy questions or requests, contact:

Jade Reef Botanicals
A DBA of Bayfront Labs LLC
California, United States
privacy@jadereefbotanicals.com